Netflix Stock (NFLX) Hits All-Time High as Rally Accelerates
Netflix shares surged to a record $1,280.21 on June 24, propelling the streaming giant's market valuation to $543.48 billion. The 44% year-to-date gain reflects investor confidence in Netflix's market dominance and perceived immunity to macroeconomic turbulence.
The rally stems from strategic moves: cracking down on password sharing, introducing ad-supported tiers, and expanding into live sports. With an 86% annual return, NFLX continues defying skeptics as analysts revise targets upward.
Concurrently, Netflix announced physical 'Netflix House' venues in Philadelphia and Dallas—immersive entertainment hubs capitalizing on popular IP. A Las Vegas location is slated for 2027, signaling ambitious offline expansion.